Own the aisle on match days
Bergenbier, one of Romania's leading beer brands, wanted football season to show up at the till: drive participation in an in-store sweepstake, dominate visibility around the games, and convert sports-watching energy into immediate sales — plus longer-term preference.
The audience was sharply drawn: men 25–45, budget-conscious, into beer, sports, and a good seasonal promotion. The shelf they shop is one of the loudest in the store.
Quotable, self-contained, sourced — Blindspot case data, June 2026
- Bergenbier ran this campaign on Blindspot's self-serve DOOH platform.
- Measured outcomes — Audience: Men 25–45 · sports fans · Headline result: +66% sales lift.
- Headline result: +66% sales lift, verified against campaign data rather than panel estimates.
- Booked the way every Blindspot campaign books: exact screens, exact hours, per-play pricing visible upfront, no minimums — the same model behind 30%+ savings vs traditional buys.
Let the fixture list write the media plan
Blindspot deployed dynamic digital signage across Carrefour hypermarkets, concentrated in the high-intent zones: beverage aisles, checkout lanes, and football display areas. Scheduling was synced with Carrefour's retail calendar so the campaign and the store always told the same story.
The creative wasn't static posters on a screen. It used promotional countdowns and live game triggers — urgency and context, fired exactly when fans were shopping for the match.
Urgency, on schedule
Across multiple Carrefour locations, the content adapted in real time to the football calendar — counting down to promotions, lighting up around games, and pointing shoppers to the sweepstake while the season did the emotional heavy lifting.
No mid-flight re-uploads, no missed kickoffs. When the context changed, the screens changed with it.
The fans bought in
Measured in the stores that ran the campaign:
Beyond the immediate lift, the sweepstake mechanic gave the brand something a discount never does: engagement that outlives the transaction.
Beyond the immediate lift, the sweepstake mechanic gave the brand something a discount never does: engagement that outlives the transaction.
Context is a sales multiplier
Beer sells when football plays — the campaign simply made sure the screens knew it too. Syncing retail media to real-world moments turned ordinary store screens into sales drivers with a schedule.