Billboards in New York · updated June 2026
The most photographed screens on earth — Times Square, Midtown, SoHo, and every corridor in between — bookable by the hour, priced per play, matched to how 8.3 million people actually move.
New York billboard costs span from under $100 for hourly digital slots in outer-borough corridors to $50,000–$100,000+ per month for premium Times Square inventory. On Blindspot, NYC screens are booked by the hour and priced per play — Times Square exposure starts around $40, with no contracts or minimums.
The smart NYC play isn't one screen for a month — it's the right screens at the right hours: Midtown at commute peaks, SoHo in shopping hours, Times Square in the evening glow.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The densest attention market on the planet. 350K+ daily pedestrians with high dwell — people come here to look at screens.
600K+ daily transit riders funnel through this corridor twice a day — unbeatable weekday frequency, 7–10 AM and 5–8 PM.
Slow-walking, high-intent shoppers from midday to evening. The right creative here drives store visits, not just impressions.
Office density meets retail polish — strong lunchtime surges and a professional audience on repeat daily routes.
Central Park's front door: tourists, joggers, and Upper West Side affluence converging at one of NYC's clearest sightlines.
Weekday-loaded footfall with a decision-maker skew. Buy Monday–Friday business hours and skip the empty weekends entirely.
Location insights
Penn, Grand Central, and Herald Square surge 7–10 AM and 5–8 PM. Book exactly those hours and your frequency doubles for the same budget.
Times Square and Fifth Avenue hold heavy footfall from noon to late evening — long windows where dwell time, not rush, does the work.
SoHo and Union Square shift from shopping to social after 7 PM. Different audience, same screens — swap the creative, not the location.
Location intelligence summary
New York doesn't have one rush hour — it has rotating audiences sharing the same streets. The only buying model that matches that reality is hourly: pay for the windows when your audience owns the sidewalk, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Times Square + SoHo | 6–11 PM |
| Commuter frequency | Penn, Herald Sq, Grand Central | 7–10 AM · 5–8 PM |
| Retail foot traffic | SoHo, Fifth Ave, Union Sq | 12–7 PM |
| B2B / decision-makers | FiDi, Flatiron, Midtown | Weekdays 8 AM–6 PM |
| Nightlife & events | Times Sq, Lower East Side | 7 PM–1 AM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into NYC's proven peak windows.
Morning commuters read in 2 seconds; evening Times Square crowds dwell for minutes. Run different creative by hour on the same screens.
Every play is logged. NYC campaigns on Blindspot have produced measured results — like Snoop Dogg's idea-to-Times-Square-in-48h moment at 100× ROI.
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Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Times Square icons | from ~$40 per play | $50,000–$100,000+ per month at full takeover scale | One 15-second play on a giant — bought solo, no contract |
| Digital bulletins (highways, approaches) | $0.50–$5 per play | $2,500–$15,000 typical 4-week presence | BQE, Cross Bronx, tunnel approaches — commuter reach |
| Urban panels & street level | from ~$0.20 per play | $100 buys hourly slots in outer corridors | SoHo, LES, Williamsburg foot traffic |
| Transit & station screens | $0.30–$3 per play | $1,200–$8,000 per 4-week cycle | Penn, Grand Central, subway concourses |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
FAQ
From under $100 for hourly digital slots in outer corridors to $50,000–$100,000+ per month for premium Times Square units. On Blindspot, NYC screens are priced per play and booked by the hour — Times Square exposure starts around $40.
Times Square ranks #1 for launches and brand moments (350K+ daily pedestrians and maximum dwell). For commuter frequency, the Penn Station–Herald Square corridor wins; for retail intent, SoHo and Fifth Avenue lead.
Yes — on Blindspot every NYC screen is bookable by the hour with no minimum contract, so you can buy only commute peaks, shopping afternoons, or evening hours.
Upload, pass creative pre-check, and you can be live in hours — Snoop Dogg's campaign went from idea to live in Times Square in 48 hours.
Entry-level NYC digital plays start around $0.20–$0.50 on urban panels and street-level screens; highway bulletins run $0.50–$5 per play; Times Square icons start around $40 per play. Every price is shown on the screen's card before you book.
Roughly 1,000–2,500 plays on outer-borough urban panels, a multi-day hourly presence on a commuter corridor bulletin, or about a dozen plays on a Times Square icon — enough for a launch-day moment.
No. Blindspot has no minimums, retainers, or platform fees — campaigns here have run on $100 of hourly digital slots and on $500,000 takeovers alike.
Often within 48 hours: content approval averages ~2 business days across NYC networks, and digital creative needs no printing or installation.
8.3 million people. Your hour.
Pick the screens, pick the hours, see the price per play — live in hours.