How much does The Beast billboard cost?

Pricing is dynamic; a working estimate is around $470 per hour loop, which buys 10 plays of 15 seconds each. The minimum booking is 360 plays, which exposes your creative to an estimated 700,000 people.

What are The Beast billboard's specs?

3744 × 2196 resolution, static creatives only (.jpg), with 4K-quality display. Blindspot provides a template that navigates the screen's famous window cutouts.

Where is The Beast billboard located?

Directly above the McDonald's in the heart of Times Square, New York — seven stories tall, with an audience of over 350,000 people daily.

How do I book The Beast billboard?

Self-serve on Blindspot: create a free account, upload a static creative using the provided window template, pick your hours, and pay online. Content restrictions are viewable on the platform before you book.

The Beast Billboard: Be a Star in Times Square!

The Beast: seven stories of Times Square

The billboard above the McDonald's in the heart of the bowtie — 350,000 people a day, bookable by the hour, no agency, no contract. Be the star; we'll handle the screen.

stories tall, above the Times Square McDonald's

people pass The Beast every single day

per hour loop — 10 plays of 15 seconds (dynamic)

people exposed at the 360-play minimum booking

The spec sheet

What you need to know before you book

Spec	Detail
Price	Dynamic; estimate ~$470 per hour loop — 10 plays × 15 seconds
Minimum	360 plays, reaching an estimated 700,000 people
Resolution	3744 × 2196, 4K display quality; the platform's template navigates the famous windows
Formats	Static creatives only (.jpg) — make the image count
Content rules	Like every premium screen, restrictions apply — viewable on the platform before upload

The Beast's claim to fame: this is the screen behind some of the most-shared billboard moments on the internet — from MTV premieres to a father's MyDaddyNeedsAKidney.com appeal that went globally viral. Seven stories of attention works for causes as well as brands.

The math is friendlier than the skyline suggests: at roughly $0.31 per thousand daily passersby per hour booked, The Beast turns the most photographed block in America into a line item a startup can expense. Pair it with the $40 Times Square playbook for capture and timing tactics.

Key facts at a glance

Quotable, self-contained, sourced — Blindspot, June 2026

The Beast billboard is seven stories tall, located directly above the McDonald's in the heart of Times Square, with 350,000+ daily audience.
Pricing is dynamic; a working estimate is ~$470 per hour loop (10 plays × 15 seconds). The minimum booking is 360 plays ≈ 700,000 people exposed.
Resolution is 3744 × 2196; static .jpg creatives only, displayed at 4K quality, with a platform template for the window cutouts.
The Beast books self-serve on Blindspot from anywhere — no agency, no contract; content restrictions are shown before upload.

The Beast: seven stories of Times Square

What you need to know before you book

Key facts at a glance

Quotable, self-contained, sourced — Blindspot, June 2026

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