Times Square icons · The Beast · updated June 2026
The billboard above the McDonald's in the heart of the bowtie — 350,000 people a day, bookable by the hour, no agency, no contract. Be the star; we'll handle the screen.

The spec sheet
| Spec | Detail |
|---|---|
| Price | Dynamic; estimate ~$470 per hour loop — 10 plays × 15 seconds |
| Minimum | 360 plays, reaching an estimated 700,000 people |
| Resolution | 3744 × 2196, 4K display quality; the platform's template navigates the famous windows |
| Formats | Static creatives only (.jpg) — make the image count |
| Content rules | Like every premium screen, restrictions apply — viewable on the platform before upload |
The math is friendlier than the skyline suggests: at roughly $0.31 per thousand daily passersby per hour booked, The Beast turns the most photographed block in America into a line item a startup can expense. Pair it with the $40 Times Square playbook for capture and timing tactics.
Keep exploring
Every screen below books in the same checkout, by the hour, with verified play logs.