About Blindspot
We're the industry oddballs — the people who turned a billboard into the most upvoted post in Reddit history, then built the platform that lets anyone pull off the same trick in minutes.
The story
Billboards were locked behind gatekeepers, rate cards, and "call us" pricing. Faced with an industry that wasn't accessible, we took matters into our own hands and built our own booking tool from scratch — first for ourselves, then for everyone.
From the biggest screens in Times Square to the cornershop display down the street, our reach now spans every corner of the advertising landscape — one map, one checkout, almost anywhere in the world.
Rihanna, American Airlines, Airbnb, Monster, Morning Brew, Picsart, TikTok, GoDaddy, Snoop Dogg — alongside thousands of startups, local shops, and international brands booking their first billboard ever.
True story · r/wallstreetbets · 2021
The most upvoted post in Reddit history started on one of our billboards.
"GME GO BRRR" · booked on Blindspot · internet history made
The mission
Our mission is simple to say and hard to do: make billboards affordable to anyone — and accountable to everyone. Because used right, the street is one of the most performant channels in marketing. Our job is to make "used right" the default.
Content that's relevant to the location at that specific hour — the commute ad at 8 a.m., the match-day ad when the match is on. A screen that ignores its context is just a lamp.
This is how much it costs for each ad play — on the screen, before you book. No rate cards, no "it depends," no invoice surprises.
The media world's alphabet soup has no business in performance billboards. If a metric doesn't help you decide what to run and what it costs, it doesn't belong.
The people
Where to find us
Be part of it
Launch a campaign in minutes — or come build the platform with us.