The Nasdaq billboard · updated June 2026
Seven stories of curved LED at the heart of Times Square — the backdrop of every market story on television, the IPO photo every founder wants, and a screen you can now book without knowing anyone.
The Nasdaq Tower at 4 Times Square is a seven-story curved LED — historically the most agency-gated screen in America. On Blindspot, it books self-serve with dynamic, pay-per-play campaigns: pick your plays, see the price, upload creative, go live.
Its unique value is context: this screen is the visual shorthand for "the market" — appearing behind finance news, IPO coverage, and every crypto bull-run montage ever cut.
The spec sheet
| Spec | Detail |
|---|---|
| Resolution | 1832 × 2336 — portrait; the platform provides a template that navigates the tower's famous windows |
| Formats | Video (.mp4) and static (.jpg) both supported |
| Traffic | 13,000+ people exposed per hour on average; 300,000+ daily Times Square visitors |
| Pricing | Dynamic — varies by time slot and season; one of the most in-demand screens on Blindspot, with live availability in the platform |
| Content rules | Like every premium screen, the Nasdaq has content restrictions — viewable on the platform before you upload |
The company your ad keeps matters here: this is the screen where IPOs ring in, product launches go public, and the most famous brands in the world announce their moments. Recent neighbors on the tower:
Moment ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The bell rings and finance media points its cameras here. Your play in that window rides the most-photographed minutes in markets.
The classic founder photo: your company, seven stories tall, on listing day. The screen *is* the press release.
The day's second broadcast moment — recap shows and social market-wrap content all frame the tower.
When Times Square peaks, the curve is its most striking canvas — maximum footfall, maximum photos.
Volatility days multiply finance-media coverage of this exact backdrop. Reactive bookings ride the news cycle.
Tourist-heavy, finance-quiet: the same seven stories at friendlier demand — where test campaigns start.
Location insights
Market open and close put this screen on financial TV twice daily — plays in those windows get a second audience for free.
An IPO-day takeover photographs like an endorsement from the market itself. It's the highest-context placement in OOH.
Bull-run montages, exchange launches, token milestones — the tower is crypto's favorite proof-of-arrival. Binance-grade campaigns started here.
Location intelligence summary
The Nasdaq screen's value isn't constant — it spikes with the opening bell, listing days, and Fed afternoons. Pay-per-play booking lets you buy exactly those spikes: finance hours for finance brands, evening prime for consumer reach.
| Objective | Book these zones | Best hours |
|---|---|---|
| IPO / listing moment | Full-day takeover | Listing day, 9 AM–6 PM |
| Fintech & trading | Open + close windows | 9–10:30 AM · 3:30–5 PM |
| Crypto & web3 | News-reactive + evening | Event-driven · 6–10 PM |
| Consumer reach | Evening prime | 6–10 PM |
| Budget tests | Weekend daytime | Sat–Sun 11 AM–5 PM |
Nasdaq Tower creative gets photographed, broadcast, and screenshotted into earnings decks. One booked hour can circulate for months.
Run different creative at open, midday, and close — the platform schedules it; the tower delivers it.
What used to need an agency relationship and a quarter's budget now needs an account and a creative file.
Cite this
FAQ
Pricing is dynamic and shown per play on Blindspot before you book — from short test bursts to full listing-day takeovers.
Yes — self-serve on Blindspot: free account, upload creative, pass pre-check, pick plays and hours. No agency required.
Finance brands: market open and close, when financial media frames the tower. Consumer brands: 6–10 PM. Founders: listing day.
It's the visual shorthand for 'the market' — a play here reads as arrival, not advertising.
Ring your own bell
The most famous screen in finance is a checkout away.