Every DOOH question, answered with numbers

On Blindspot, you pay per play: urban panels start around $0.23 per play, highway digitals typically $0.50–$6, and icons like Times Square from ~$40 per play. Sustained 4-week presences usually land between $1,000 and $15,000 per city; there are no minimums, so the real floor is one hour on one screen.

Concentrated on the right hours, $500 buys roughly 1,000–2,500 urban-panel plays in a major city, several days of commute-hour bulletin coverage, or about a dozen Times Square plays for a launch moment.

A 4-week 24/7 flight bills every hour, including the ones your audience sleeps through. Booking only the hours that matter deletes that waste from the invoice — Blindspot buyers typically keep 30%+ of a traditional budget.

No. Blindspot charges per verified play; there are no platform fees, retainers, or minimum spends, and the review screen itemizes every location to the cent (a real 2-screen Miami test priced at $347.81 all-in).

Measured against control groups, Blindspot campaigns delivered $0.82 per incremental store visit, $0.80 per incremental web visit, and $5.75 per incremental online purchase — versus $15–40 typical paid-social CPAs (campaign data published in The Drum, 2026).

Six self-serve steps on Blindspot: name the campaign, choose region and screen types, pick exact screens on the map (price and availability on every card), set hours per screen, upload creative with optional contextual rules, review line-item pricing, publish.

Often within 48 hours. Screen networks average ~2 business days for content approval; digital creative needs no printing or installation.

Yes — that's the core of Blindspot. Set a global schedule, then give any screen its own hours and plays-per-hour on an hourly grid. You're buying location and time, not audience averages.

Yes — pick Upload Later and add files from campaign management afterwards. The platform groups booked locations by type, duration, and resolution automatically.

Yes — export CSV or PDF or send a live campaign link, complete with a PO number and per-location pricing.

Indoor, outdoor, and mobile digital screens: urban panels, highway bulletins, spectaculars and icons, transit and station screens, airport zones, taxi tops, and place-based venues — 3,000,000+ screens in 50+ countries.

A single play on a Times Square screen can cost as little as ~$40 on Blindspot. Monthly takeovers of premium units run $50,000–$100,000+; the per-play model is how startups afford the most famous corner in advertising.

Yes — one map and one checkout cover 50+ countries, including London from $2/hour, plus screens across Europe, MENA, and APAC.

Each screen card lists accepted formats (static PNG/JPG or video), resolution, and media duration. Common urban panels run 1080×1920 at 10-second durations.

Blindspot reports verified plays and impressions per screen, and supports attribution: foot-traffic lift, web lift, and sales impact versus control groups — the methodology behind the $0.82/store-visit result.

Rules attached to each creative, per screen: run creative Y when it rains on a Thursday, when air quality drops, when the game ends. Any data source with an API can be a trigger. No other platform runs this per screen at scale.

Blindspot's AI media planner: give it a one-line brief or upload a media brief, and it analyzes 7,000,000+ data points to build a screen-by-screen plan with psychographic schedule groups — then books it and oversees delivery. Blinky is free; you pay only media.

Yes — concentration beats scale. A few well-chosen screens around your location, booked on the hours your customers pass, starts at tens of dollars a day with no contracts.