How it works
Brief to billboard in five steps
No 40-slide deck, no three-week back-and-forth. This is the actual product — every screenshot below is the real interface.
Start like any chat. End with a campaign.
Tell Blinky what you want to advertise, where, and what your budget is. One phrase is enough — "new gym, Austin, $25K" works. The more detail the better: target audience profiles, specific days, specific hours.
Already have a full media brief? Upload it as a DOC or PDF and Blinky reads the whole thing.
Blinky does the research you'd never have time for
Before picking a single screen, Blinky studies your brand — your website, your social media, how customers engage with your products — then dissects the brief to understand exactly who the campaign is targeting.
Then it goes to work on the world: available inventory in the most relevant areas — 1,183 screens mapped for one Miami brief — plus events that will move crowds and weather patterns that change where people walk. Over 7 million data points go into building each location's psychographic profile.
It's a conversation, not a black box. Blinky asks what success looks like — narrow to specific demographics or go broad? — and you can push it toward specific formats, locations, or a different market entirely.
- Brand identity
- Social engagement
- Inventory
- Live events
- Weather
- Footfall
- Psychographics
Every screen on a map. Every number in view.
Blinky reveals the plan: the map, the screen selection, and the stats that matter — budget, number of units, impressions, dates. No surprises either: it shows what you asked for next to what full saturation would cost, so you decide.
Don't like something? Say so — or tap it: proceed to payment, adjust the budget, change the locations. Add screens, cut screens, shift the spend; Blinky replans in seconds. When it looks right, hit continue.
The full overview — and the media handled
The complete picture: campaign details, a heat map of when your media runs and on how many units, the map, and the schedule groups (more on those below — they're the part nobody else has).
Media is handled here too. Upload everything in one go — Blinky automatically assigns each creative to the right format. Set contextual rules, customize what each schedule group runs and when, or tell Blinky to rework any group's schedule entirely.
Publish — then Blinky stands guard
Save, publish, done. But Blinky doesn't clock out: it oversees the campaign for the entire flight, making sure it delivers as planned.
If a screen drops, Blinky finds alternatives automatically. Your campaign keeps running; you keep sleeping.
