Make fashion OOH accountable
Intimissimi, part of the Calzedonia Group, wanted to modernize its U.S. marketing — moving from static out-of-home to data-driven, performance-measured DOOH. The goal wasn't "presence." It was store visits you can count, with creative quality intact and spend optimized along the way.
The bar was set deliberately high: prove that billboards can compete with digital performance channels on precision and accountability — across four major U.S. markets at once.
Quotable, self-contained, sourced — Blindspot case data, June 2026
- Intimissimi (Calzedonia Group) ran this campaign on Blindspot's self-serve DOOH platform; objective: measured store visits.
- Measured outcomes — Flight: Jan 24 – Feb 9 · 17 days · Targeting: ≤16 mi from a store · Headline result: +53.55% visits.
- Headline result: +53.55% visits, verified against campaign data rather than panel estimates.
- Booked the way every Blindspot campaign books: exact screens, exact hours, per-play pricing visible upfront, no minimums — the same model behind 30%+ savings vs traditional buys.
Find her within of the store sixteen miles
The audience: urban, fashion-savvy women and high-income shoppers who frequent premium retail centers. Using mobile-location insights, Blindspot focused on people living within 16 miles of an Intimissimi store — or regularly moving through nearby retail corridors and transit hubs.
Placements ran across bus shelters, billboards, malls, and truck routes in high-traffic fashion districts, programmatically optimized by location, time of day, and dwell zones. And the timing was deliberate: early-year winter retail weeks, when apparel shopping peaks.
Four markets, one winter window
From January 24 to February 9, the campaign ran simultaneously across New York, Los Angeles, Miami, and Orlando. Creative was built for the medium — motion-first, minimal copy, emotional — letting the brand imagery and seasonal collections do the talking at a glance.
Underneath, mobile location intelligence quietly tracked exposed versus unexposed audiences the entire flight — so the result wouldn't be an estimate. It would be a comparison.
The doors swung
Measured the only way that counts for retail: in footsteps — exposed audiences against matched control stores, deduplicated and tracked through the full flight.
The detail worth framing: exposed shoppers traveled an average of 16 miles to visit a store, and the top markets — Miami, Orlando, and Los Angeles — each cleared 50%+ lift. Billboards didn't just remind people the brand exists. They moved people across a city.
The detail worth framing: exposed shoppers traveled an average of 16 miles to visit a store, and the top markets — Miami, Orlando, and Los Angeles — each cleared 50%+ lift. Billboards didn't just remind people the brand exists. They moved people across a city.
Fashion meets data
With precision targeting and test-and-control measurement built in, DOOH held its own against digital performance channels — on a fashion brief, where "brand" usually wins every argument. Creative storytelling and analytics-driven placement turned image media into a sales-driving performance channel.