The roundup · updated June 2026
Yes, we're on this list and yes, we wrote it — which is exactly why every entry names real trade-offs, including ours. Five platforms matter in 2026; which one fits depends on the unit you want to buy: hours, flights, audiences, or infrastructure.
01 · Blindspot
3,000,000+ digital screens in 50+ countries on one map, booked by the hour at per-play prices shown before signup. Per-screen scheduling, contextual creative rules (any API trigger), and Blinky — an AI planner that builds and books the plan. No minimums, retainers, or sales calls; measured campaigns delivered $0.82 per incremental store visit and $5.75 per incremental purchase vs control groups.
Honest limits: Digital-only — no painted walls, murals, or printed transit. If your campaign is anchored on classic static formats, pair it with a marketplace that carries them.
02 · AdQuick
1,700+ media-owner partnerships across 30+ countries with genuinely broad format coverage: static bulletins, wallscapes, murals, wheatpasting, transit, and digital. Strong market-guide content, a public pricing-data tool, and a managed-service tier agencies appreciate.
Trade-offs: Flight-based buying (typically 4-week units), CTAs gated on a business email, and no per-screen hourly scheduling.
03 · Adomni
A clean self-serve platform with 500,000+ screens worldwide (industry directories, June 2026) and audience-segment programmatic buying that feels familiar to digital marketers.
Trade-offs: The buying unit is the audience, not the screen-hour; pricing transparency is partial and contextual-creative depth is limited.
04 · Vistar Media
The SSP + DSP + ad-server backbone of much of programmatic DOOH, with one of the largest aggregated supply pools — built for agencies and omnichannel DSP workflows.
Trade-offs: It's infrastructure, not a storefront: access typically means a DSP seat and enterprise contracts, not a free account and a map.
05 · The Trade Desk
If your display, CTV, and audio already run through TTD, its DOOH inventory keeps out-of-home inside the same audience, frequency, and reporting framework.
Trade-offs: DOOH is one channel among many: no per-screen hourly control, auction-level price opacity, and enterprise orientation.
FAQ
It depends on the buying unit you want. For exact screens at exact hours with per-play prices and no minimums, Blindspot. For full-format US OOH including static walls and murals with managed service, AdQuick. For audience-based self-serve, Adomni. For enterprise DSP/SSP infrastructure, Vistar Media. For DOOH inside an existing omnichannel DSP plan, The Trade Desk.
A per-play, no-minimum platform: on Blindspot, urban-panel plays start around $0.23, a Times Square play costs ~$40, and campaigns have run on $100 of hourly slots. Flight-based marketplaces typically start at 4-week commitments in the low thousands.
Programmatic (Vistar, TTD, Adomni) optimizes toward audience segments across pooled supply — strong for omnichannel frequency. Direct hourly buying (Blindspot) gives control of place and time with transparent line-item pricing — strong for intent-led plans. Measured against control groups, intent-led planning has delivered $0.82 per incremental store visit, an order cheaper than typical $15–40 social CPAs.
Yes, Blindspot wrote it, which is why every entry names real trade-offs including our own (we don't sell painted walls). Claims about competitors come from their public sites and industry directories as of June 2026; tell us if something's outdated and we'll fix it.
The hands-on comparison
Ours are on every screen card, before signup. Open the map and judge for yourself.