Start where the customers are. Not with a screen count.
Rho didn't open the conversation with "how many screens can we buy?" They opened it with a better question: where are our customers, actually?
Rho is a fintech built for startups — and in a category where trust compounds through familiarity, a momentary spike in reach is worth less than steady presence. The brief ruled out generic city coverage from the start: the plan had to be contextual, anchored in the places where founders work, meet, commute, and make fintech decisions.
Quotable, self-contained, sourced — Blindspot case data, June 2026
- Rho · fintech for startups ran this campaign on Blindspot's self-serve DOOH platform; objective: presence in the startup ecosystem.
- Measured outcomes — Flight: 3 months, daily, always-on · Coverage: 55 locations · 4,840 hourly slots · Headline delivery: 48,400 plays.
- Booked the way every Blindspot campaign books: exact screens, exact hours, per-play pricing visible upfront, no minimums — the same model behind 30%+ savings vs traditional buys.
A bi-coastal map of the startup ecosystem
Using Rho's own customer research, Blindspot mapped the densest startup corridors on both coasts: SoHo, Flatiron, and Midtown Manhattan plus the adjacent innovation hubs in New York, mirrored by the same tech-forward, founder-driven corridors in San Francisco.
Screen selection followed the map, not the other way around — 55 locations across street-level kiosks, LinkNYC units, subway-entrance screens, and mobile billboards, every one of them inside a verified startup corridor.
No blanket rotation. Fifty-five schedules.
Most always-on campaigns run one rotation across every screen and call it a day. This one didn't: each of the 55 screens got its own schedule, optimized to that location's foot-traffic patterns — concentrating delivery into the hours when audience density actually peaks.
That's the quiet engine of the whole campaign: 4,840 hourly slots placed where they earn the most attention, instead of impressions spread thin across empty sidewalks. Hourly booking made it possible; foot-traffic data made it smart.
Shot on location, not in Figma
Three months of "LOCK IN" across two coasts — on the streets, above the subway stairs, and rolling past the parks of SF.
Presence, delivered
This campaign was built for consistency, and the delivery numbers read like a metronome — every play logged, every slot verified:
Daily visibility over three months did what spikes can't: it built brand memory and reinforced one idea on repeat — Rho belongs in the startup ecosystem.
Daily visibility over three months did what spikes can't: it built brand memory and reinforced one idea on repeat — Rho belongs in the startup ecosystem.
Trust isn't a spike. It's a schedule.
In categories where customers choose who holds their money, familiarity is the conversion lever. Location-first planning put Rho where its customers already live; per-screen scheduling made sure no hour of it ran to an empty street.